OUR STORY

For our founder, PB&Js were a staple growing up.

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They powered him through school, sports practices, and endless Summer days. They were easy, dependable, and made everyday moments feel a little brighter.

As he got older and became more intentional about what he ate, instead of the comfort he remembered, the jam aisle started to feel full of sugar and additives.

At the same time, protein bars and shakes became part of daily life, practical and functional, but disconnected from any real sense of joy or nostalgia.

The "Aha" Moment

During his time in undergrad at the University of Wisconsin-Madison, moving between classes, workouts, and long days, he kept thinking how there should be a way to bring that familiar PB&J feeling into adulthood without having to compromise on nutrition.

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That idea became BamJam in April of 2023. A fruit spread made with real fruit and real function, built around the belief that food can be nourishing, comforting, and delicious at the same time.